Atlas Pearls Announces
Its Jewellery Design Competition Winner:
Muhammad Ichsan

Atlas Pearls, the sustainable farming company with a long pearling history, is proud to announce it’s Jewellery Desgin Competion Winner, Muhammad Ichsan.  Muhammad is a junior architect at the firm of SHAU Architects in Bandung, Indonesia.

Muhammad Ichsan is a resident of Bandung, who applied through Indonesia Design Magazine and sited as his reason to participate, “I like to do cross-discipline design, not only architecture but also product design. I wish for my design to be enjoyed by all, beautiful customers of Atlas Pearls.”

The piece is inspired by the Fibonacci sequence. The Fibonacci sequence is one of the most famous formulas in mathematics. Each number in the sequence is the sum of the two numbers that precede it. The sequence goes: 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, and so on. The mathematical equation describing it is Xn+2= Xn+1 + Xn.   A mainstay of high-school and undergraduate classes, it’s been called “nature’s secret code,” and “nature’s universal rule.” It is said to govern the dimensions of everything from the Great Pyramid at Giza, to the iconic seashell that likely graced the cover of your school math textbook.’*

Ear cuffs are very trendy with multiple appearances on the London and New York fashion week catwalks in 2018:  Miu Miu, Roberto Cavalli, Prabal Gurung, have featured this accessory for 2018, amongst other designers.  “A wave of shells, piles of layering and a cornucopia of futuristic ear cuffs – here are the jewelry trends spotted on the New York, London, Milan and Paris Spring/Summer 2019 runways that you’ll be wearing in no time.” reported Vogue Magazine.

Muhammad’s design is very light and contemporary, which is a perfect match, respecting the philosophy of Atlas Pearls Designs for its South Sea pearl jewellery, which was one of the main criteria of the competition.  The design has the Fibonacci sequence as a story line, and allows the pearls to be featured in a contemporary manner.

Competition was first announced in September 2018, with Atlas Pearls proud to support an Indonesian design competition for jewellery using it’s stunning South Sea pearls.  The Atlas Pearls Jewellery Design Competition is the first South Sea pearl jewellery design competition dedicated to the Indonesian gems.  The competition was opened to students and accomplished designers alike:  learn about pearls, explore, discover their possibilities.  There is much to learn and to teach about pearls through savvy designs, therefore we invited all Indonesian citizens and residents alike to participate.

The Laureate of the Atlas Pearls Jewellery Design Competition will get exposure in local and international online and print media, prestige, recognition, credibility, publicity in addition to a comprehensive and extensive winners’ kit which includes everything you could potentially need to celebrate the success of winning the Design Competition.

The winning design will be produced by Atlas Pearls and presented in a ceremonial exhibition in Jakarta at the 15th anniversary event of Indonesia Design Magazine on February 1st at Four Seasons Jakarta and during the Senayan City Mall Fashion Nation Festival in March 2019, at the Fashion Link design space.

Atlas Pearls Organizational Goals for this competition was to promote the long history and relationship between Australia and Indonesia in the world of pearling. Atlas Pearls is keen to promote the Indonesian South Sea pearls which is sought after in the rest of the world and remind Indonesian people of their own long pearling heritage.   In keeping with the design philosophy of Atlas Pearls the South Sea Pearls Jewellery design competition looked for a modern Indonesian fine contemporary piece, for the modern Indonesian woman.

Judges for this competition were chosen for their qualities as understanding the elements of design and aesthetics required for the competition.  Ms Lina Gan, Editor at Indonesia Design Magazine, Ms Era Soekamto, Indonesian Designer and Creative Director at Iwan Tirta Private Collection and Mr Pierre Fallourd, Managing Director at Atlas Pearls, were the esteemed judges for this competition.

The judging criteria, as published in the competition guidelines manual received by all applicants, were as follows:   The format was regulated, and the design merit.  The design was to be matching the jewellery collection philosophy of Atlas Pearls, contemporary fine jewellery; it was to be feasible in producing the item; marketable for the Indonesian market; with an average price tag to be between 10 million rupiah and 30 million rupiah per piece;  using South Sea pearls of various shapes and shades as made available by Atlas Pearls:  semi-round, drop, circle, keshi and lastly, using silver, white gold or yellow gold.

The unveiling of the piece of jewelery will be held at the Four Seasons Hotel in Jakarta where iD magazine 15th anniversary event held.  The piece will then be on display at the Seminyak Urban store of Atlas Pearls before returning to Jakarta to be featured by Fashion Link during the Fashion Nation festival held by Senayan City Mall.  Atlas Pearls has been a partner of Fashion Link since it’s move to a new location in August 2018.  The Fashion Nation festival is a great opportunity to salute the winning design and the talent of the winner.

iD Magazine will feature the four finalists of the competition who submitted exceptional designs and crafts, along with the winning design of Muhammad Ichsan.  The 3 other finalists are Valerie Susilo, a Fashion design student at LaSalle College Jakarta, Dinda Rizki Amelia graduate of the Telkom University in Bandung and, Agnes Olivia, a lecturer at Universitas Ciputra, Surabaya.

iD magazine is a 15 year old publication featuring architectural, fashion and trends for Indonesian designs.  Proud leader in the design world, the magazine illustrates the immense potential of Indonesia’s creativity and elegant taste.

Atlas Pearls Managing Director, Pierre Fallourd says, « We are very happy with the outcome of this first competition for the South Sea pearls jewellery design in Indonesia.  Each year we aim higher in terms of representing our best pearls to the world, and with the loyal help of leading retailers from Place Vendome in Paris to Fifth Avenue New York, we have secured our place as one of the world’s top pearl farmers.’

He continues :  ‘As every pearl is unique, the design of Muhammad ichsan really brings out their best by it simplicity and elegance.  The winning piece has the level of world class design we expect and need.  Congratulations to him. ‘

The Atlas Pearls Jewellery Design Competition was aimed at the promotion of the Indonesian South Sea pearl, one of the most stunning pearls found around the world.  Part of Indonesia’s heritage, the South Sea pearl is crafted by the Pinctada Maxima oyster, native to the waters of this region.  With centuries of history behind pearl diving and now, pearl culture, Indonesia is a leader in the high quality and high shine pearl.

For more information, bookings and inquiries, please contact Atlas Pearls at  [email protected] or call +62 361 732 769.
Jl. Raya Seminyak no.73, Seminyak, Bali

Follow Atlas Pearls on Instagram and Facebook:

Facebook : atlaspearlsindonesia
Instagram: @atlaspearls

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