The Ministry of Tourism and Creative Economy will implement the CHS (Cleanliness, Health, and Safety) program in all tourism destinations. This program strategy is to accelerate the recovery of the tourism sector and the creative economy after the COVID-19 pandemic.

Secretary of the Ministry of Tourism and Creative Economy (Kemenparekraf)/ Tourism and Creative Economy Agency Ni Wayan Giri Adnyani said that currently Kemenparekraf is preparing recovery steps. This includes developing SOPs related to health, hygiene and safety standards. Details of the recovery program will be discussed and communicated to all tourism and creative economy stakeholders.

“Kemenparekraf is cooperating with the Ministry of Health and related institutions in conducting surveys, verifying the implementation of CHS SOPs correctly in accordance with established standards,” said Ni Wayan Giri Adnyani in a written statement on Friday (15/5/2020).

During a meeting with Deputy Governor of Bali Tjokorda Oka Artha Ardhana Sukawati, he himself said this was inevitable and necessary because the COVID-19 pandemic had created a “new normal” type human behavior. As President Joko Widodo predicted, the tourism sector will boom after the outbreak ends.

“The CHS movement aims to increase tourist confidence in Indonesia’s tourism destinations and industry after COVID-19, to encourage increased tourist movements and visits in Indonesia, which in the initial stages will certainly be dominated by domestic tourists,” he said.

Bali is set to be a pilot project in the implementation of the CHS program, to later be implemented in other regions in Indonesia. As for the selection of Bali, apart from being a major magnet for both domestic and foreign tourists, it is also one of the provinces in Indonesia that has controlled the spread of and handled COVID-19 very well.

Although Bali is a tourism center with many tourists visiting, Bali has no become an epicenter of the COVID-19 pandemic in Indonesia. To date, there are 332 positive cases of COVID-19 in Bali, 220 people have recovered and 4 people have died.

“The application (of the program) will also be carried out in stages, first planned in the Nusa Dua area of Bali,” said Giri.

In general, Giri explained, the CHS concept refers to the health protocol issued by the Ministry of Health and the concept of sustainable tourism development and specifically the concept of Sapta Pesona (the 7 enchantments) which represent the soul of Indonesian tourism.

Furthermore, Giri said that it was necessary to test the implementation of the CHS SOP, which would later become a guide for local governments, managers of tourism destinations and managers of tourism businesses, as well as tourism and other creative economy stakeholders.

“Afterward implementation, CHS verification, audits and certifications will be carried out by involving certification bodies. It is hoped that a clean, healthy and safe tourism destinations and industry can be realized so as not to pose health risks to tourists, managers and the public,” said Giri.

The Deputy Governor of Bali Tjokorda Oka Artha Ardhana Sukawati, or also familiarly called Cok Ace, welcomed the program being prepared by the Ministry of Tourism and Creative Economy. According to Cok Ace, Bali as a tourism destination cannot stand still in the current situation.

“This program is certainly very good to prepare Bali to return to receiving tourists in the future,” Cok Ace said.

He acknowledged that the interest of tourists to return to travel to Bali is currently very high, especially foreign tourists. Prior to this, it requires the establishment of a new tourism protocol that emphasizes security and health for tourists as a priority.

The preparation of programs and assistance from Kemenparekraf will certainly help Bali to prepare for future steps. The Nusa Dua area managed by ITDC is considered suitable for the application of the CHS program for the initial stages in Bali.

“This strategic location can accommodate all the interests and needs of tourists. ‘Social distancing’ can also be carried out well because it is far from the community. All that remains is to prepare health and other related protocols strictly,” he concluded.

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